DRCT

Direct Digital Holdings, Inc.

Insider trading activity for Direct Digital Holdings, Inc., straight from SEC Form 4 filings. Net figures below count open-market buys and sales only — grants, option exercises and tax withholding are excluded because they are compensation, not decisions to trade.

Past 3 months

-$4.7K

net selling

Bought(0 · 0 insiders): $0
Sold(7 · 4 insiders): $4.7K

Past 6 months

-$4.7K

net selling

Bought(0 · 0 insiders): $0
Sold(7 · 4 insiders): $4.7K

Past 12 months

-$4.9K

net selling

Bought(0 · 0 insiders): $0
Sold(8 · 4 insiders): $4.9K

Transaction history

The 80 most recent Form 4 transactions.

Open in screener →

Date	Insider	Role	Type	Shares	Price	Value	Δ Own	Filing
Jun 12	Locke Mistelle	Director	MEXER◆	37	—	—	—	Open the original filing on SEC.gov
Jun 12	Locke Mistelle	Director	SSELL	25	$2.91	$73	-6.3%	Open the original filing on SEC.gov
Jun 12	Locke Mistelle	Director	MEXER	37	—	—	+10.4%	Open the original filing on SEC.gov
Jun 12	Walker Mark D	Chairman and CEO	SSELL◷	1,363	$2.80	$3.8K	-100.0%	Open the original filing on SEC.gov
Jun 12	Leatherberry Antoinette…	Director	MEXER◆	37	—	—	—	Open the original filing on SEC.gov
Jun 12	Leatherberry Antoinette…	Director	SSELL	23	$2.91	$67	-4.2%	Open the original filing on SEC.gov
Jun 12	Leatherberry Antoinette…	Director	MEXER	37	—	—	+7.2%	Open the original filing on SEC.gov
Jun 12	Cohen Richard	Director	MEXER◆	37	—	—	—	Open the original filing on SEC.gov
Jun 12	Cohen Richard	Director	SSELL	25	$2.91	$73	-4.8%	Open the original filing on SEC.gov
Jun 12	Cohen Richard	Director	MEXER	37	—	—	+7.6%	Open the original filing on SEC.gov
Jun 9	Locke Mistelle	Director	MEXER◆	159	—	—	—	Open the original filing on SEC.gov
Jun 9	Locke Mistelle	Director	SSELL	76	$2.96	$225	-17.5%	Open the original filing on SEC.gov
Jun 9	Locke Mistelle	Director	MEXER	159	—	—	+58.0%	Open the original filing on SEC.gov
Jun 9	Leatherberry Antoinette…	Director	MEXER◆	159	—	—	—	Open the original filing on SEC.gov
Jun 9	Leatherberry Antoinette…	Director	SSELL	67	$2.96	$198	-11.5%	Open the original filing on SEC.gov
Jun 9	Leatherberry Antoinette…	Director	MEXER	159	—	—	+37.4%	Open the original filing on SEC.gov
Jun 9	Cohen Richard	Director	MEXER◆	159	—	—	—	Open the original filing on SEC.gov
Jun 9	Cohen Richard	Director	SSELL	76	$2.96	$225	-13.5%	Open the original filing on SEC.gov
Jun 9	Cohen Richard	Director	MEXER	159	—	—	+39.2%	Open the original filing on SEC.gov
Apr 1	Lowrey Maria Vilchez	Chief Growth Officer	MEXER◆	33	—	—	—	Open the original filing on SEC.gov
Apr 1	Lowrey Maria Vilchez	Chief Growth Officer	FTAX	10	$3.34	$33	-5.2%	Open the original filing on SEC.gov
Apr 1	Lowrey Maria Vilchez	Chief Growth Officer	MEXER	33	—	—	+20.6%	Open the original filing on SEC.gov
Apr 1	Pillai Anu	Chief Technology Officer	MEXER◆	33	—	—	—	Open the original filing on SEC.gov
Apr 1	Pillai Anu	Chief Technology Officer	FTAX	12	$3.34	$40	-6.0%	Open the original filing on SEC.gov
Apr 1	Pillai Anu	Chief Technology Officer	MEXER	33	—	—	+19.6%	Open the original filing on SEC.gov
Apr 1	Walker Mark D	Chairman and CEO	MEXER◷◆	67	—	—	—	Open the original filing on SEC.gov
Apr 1	Walker Mark D	Chairman and CEO	FTAX◷	20	$3.29	$66	-8.3%	Open the original filing on SEC.gov
Apr 1	Walker Mark D	Chairman and CEO	MEXER◷	67	—	—	+38.5%	Open the original filing on SEC.gov
Apr 1	Smith W Keith	President	MEXER◆	67	—	—	—	Open the original filing on SEC.gov
Apr 1	Smith W Keith	President	MEXER	20	$3.29	$66	-3.7%	Open the original filing on SEC.gov
Apr 1	Smith W Keith	President	MEXER	67	—	—	+14.1%	Open the original filing on SEC.gov
Apr 1	Diaz Diana P	CFO	MEXER◆	33	—	—	—	Open the original filing on SEC.gov
Apr 1	Diaz Diana P	CFO	FTAX	10	$3.34	$33	-5.9%	Open the original filing on SEC.gov
Apr 1	Diaz Diana P	CFO	MEXER	33	—	—	+24.3%	Open the original filing on SEC.gov
Mar 24	Lowrey Maria Vilchez	Chief Growth Officer	AGRANT◆	4,375	—	—	—	Open the original filing on SEC.gov
Mar 24	Pillai Anu	Chief Technology Officer	AGRANT◆	4,375	—	—	—	Open the original filing on SEC.gov
Mar 24	Walker Mark D	Chairman and CEO	AGRANT◷◆	8,750	—	—	—	Open the original filing on SEC.gov
Mar 24	Smith W Keith	President	AGRANT◆	8,750	—	—	—	Open the original filing on SEC.gov
Mar 24	Diaz Diana P	CFO	AGRANT◆	4,375	—	—	—	Open the original filing on SEC.gov
Mar 20	Lowrey Maria Vilchez	Chief Growth Officer	MEXER◆	10	—	—	—	Open the original filing on SEC.gov
Mar 20	Lowrey Maria Vilchez	Chief Growth Officer	FTAX	4	$3.32	$13	-2.4%	Open the original filing on SEC.gov
Mar 20	Lowrey Maria Vilchez	Chief Growth Officer	MEXER	10	—	—	+6.5%	Open the original filing on SEC.gov
Mar 20	Pillai Anu	Chief Technology Officer	MEXER◆	10	—	—	—	Open the original filing on SEC.gov
Mar 20	Pillai Anu	Chief Technology Officer	FTAX	5	$3.32	$17	-2.9%	Open the original filing on SEC.gov
Mar 20	Pillai Anu	Chief Technology Officer	MEXER	10	—	—	+6.1%	Open the original filing on SEC.gov
Mar 20	Walker Mark D	Chairman and CEO	MEXER◷◆	45	—	—	—	Open the original filing on SEC.gov
Mar 20	Walker Mark D	Chairman and CEO	FTAX◷	14	$3.52	$49	-7.4%	Open the original filing on SEC.gov
Mar 20	Walker Mark D	Chairman and CEO	MEXER◷	45	—	—	+31.5%	Open the original filing on SEC.gov
Mar 20	Smith W Keith	President	MEXER◆	45	—	—	—	Open the original filing on SEC.gov
Mar 20	Smith W Keith	President	FTAX	14	$3.52	$49	-2.9%	Open the original filing on SEC.gov
Mar 20	Smith W Keith	President	MEXER	45	—	—	+10.1%	Open the original filing on SEC.gov
Jan 24	Locke Mistelle	Director	MEXER◆	90	—	—	—	Open the original filing on SEC.gov
Jan 24	Locke Mistelle	Director	MEXER	90	—	—	+48.9%	Open the original filing on SEC.gov
Jan 24	Lowrey Maria Vilchez	Chief Growth Officer	MEXER◆	102	—	—	—	Open the original filing on SEC.gov
Jan 24	Lowrey Maria Vilchez	Chief Growth Officer	FTAX	31	$16.48	$511	-16.8%	Open the original filing on SEC.gov
Jan 24	Lowrey Maria Vilchez	Chief Growth Officer	MEXER	102	—	—	+122.9%	Open the original filing on SEC.gov
Jan 24	Pillai Anu	Chief Technology Officer	MEXER◆	102	—	—	—	Open the original filing on SEC.gov
Jan 24	Pillai Anu	Chief Technology Officer	FTAX	36	$16.48	$593	-18.1%	Open the original filing on SEC.gov
Jan 24	Pillai Anu	Chief Technology Officer	MEXER	102	—	—	+105.2%	Open the original filing on SEC.gov
Jan 24	Walker Mark D	Chairman and CEO	MEXER◷◆	204	—	—	—	Open the original filing on SEC.gov
Jan 24	Walker Mark D	Chairman and CEO	FTAX◷	61	$16.48	$1K	-29.9%	Open the original filing on SEC.gov
Jan 24	Walker Mark D	Chairman and CEO	MEXER◷	204	—	—	—	Open the original filing on SEC.gov
Jan 24	Leatherberry Antoinette…	Director	MEXER◆	90	—	—	—	Open the original filing on SEC.gov
Jan 24	Leatherberry Antoinette…	Director	MEXER	90	—	—	+26.9%	Open the original filing on SEC.gov
Jan 24	Smith W Keith	President	MEXER◆	204	—	—	—	Open the original filing on SEC.gov
Jan 24	Smith W Keith	President	FTAX	61	$16.48	$1K	-12.1%	Open the original filing on SEC.gov
Jan 24	Smith W Keith	President	MEXER	204	—	—	+67.8%	Open the original filing on SEC.gov
Jan 24	Diaz Diana P	CFO	MEXER◆	102	—	—	—	Open the original filing on SEC.gov
Jan 24	Diaz Diana P	CFO	FTAX	31	$16.48	$511	-18.6%	Open the original filing on SEC.gov
Jan 24	Diaz Diana P	CFO	MEXER	102	—	—	+156.9%	Open the original filing on SEC.gov
Jan 24	Cohen Richard	Director	MEXER◆	90	—	—	—	Open the original filing on SEC.gov
Jan 24	Cohen Richard	Director	MEXER	90	—	—	+28.5%	Open the original filing on SEC.gov
Jan 16	Locke Mistelle	Director	MEXER◆	34	—	—	—	Open the original filing on SEC.gov
Jan 16	Locke Mistelle	Director	SSELL	31	$6.51	$202	-14.4%	Open the original filing on SEC.gov
Jan 16	Locke Mistelle	Director	MEXER	34	—	—	+18.8%	Open the original filing on SEC.gov
Oct 16, 2025	Diaz Diana P	CFO	MEXER◆	28	—	—	—	Open the original filing on SEC.gov
Oct 16, 2025	Diaz Diana P	CFO	MEXER	28	—	—	+75.7%	Open the original filing on SEC.gov
Aug 22, 2025	Lowrey Maria Vilchez	Chief Growth Officer	MEXER◆	19	—	—	—	Open the original filing on SEC.gov
Aug 22, 2025	Lowrey Maria Vilchez	Chief Growth Officer	FTAX	6	$84.40	$506	-6.7%	Open the original filing on SEC.gov
Aug 22, 2025	Lowrey Maria Vilchez	Chief Growth Officer	MEXER	19	—	—	+27.1%	Open the original filing on SEC.gov

MEXER◆—

Locke Mistelle · DirectorJun 12

37 sh

SSELL$73

Locke Mistelle · DirectorJun 12

25 sh @ $2.91 · -6.3% own

MEXER—

Locke Mistelle · DirectorJun 12

37 sh · +10.4% own

SSELL◷$3.8K

Walker Mark D · Chairman and CEOJun 12

1,363 sh @ $2.80 · -100.0% own

MEXER◆—

Leatherberry Antoinette… · DirectorJun 12

37 sh

SSELL$67

Leatherberry Antoinette… · DirectorJun 12

23 sh @ $2.91 · -4.2% own

MEXER—

Leatherberry Antoinette… · DirectorJun 12

37 sh · +7.2% own

MEXER◆—

Cohen Richard · DirectorJun 12

37 sh

SSELL$73

Cohen Richard · DirectorJun 12

25 sh @ $2.91 · -4.8% own

MEXER—

Cohen Richard · DirectorJun 12

37 sh · +7.6% own

MEXER◆—

Locke Mistelle · DirectorJun 9

159 sh

SSELL$225

Locke Mistelle · DirectorJun 9

76 sh @ $2.96 · -17.5% own

MEXER—

Locke Mistelle · DirectorJun 9

159 sh · +58.0% own

MEXER◆—

Leatherberry Antoinette… · DirectorJun 9

159 sh

SSELL$198

Leatherberry Antoinette… · DirectorJun 9

67 sh @ $2.96 · -11.5% own

MEXER—

Leatherberry Antoinette… · DirectorJun 9

159 sh · +37.4% own

MEXER◆—

Cohen Richard · DirectorJun 9

159 sh

SSELL$225

Cohen Richard · DirectorJun 9

76 sh @ $2.96 · -13.5% own

MEXER—

Cohen Richard · DirectorJun 9

159 sh · +39.2% own

MEXER◆—

Lowrey Maria Vilchez · Chief Growth…Apr 1

33 sh

FTAX$33

Lowrey Maria Vilchez · Chief Growth…Apr 1

10 sh @ $3.34 · -5.2% own

MEXER—

Lowrey Maria Vilchez · Chief Growth…Apr 1

33 sh · +20.6% own

MEXER◆—

Pillai Anu · Chief Technology…Apr 1

33 sh

FTAX$40

Pillai Anu · Chief Technology…Apr 1

12 sh @ $3.34 · -6.0% own

MEXER—

Pillai Anu · Chief Technology…Apr 1

33 sh · +19.6% own

MEXER◷◆—

Walker Mark D · Chairman and CEOApr 1

67 sh

FTAX◷$66

Walker Mark D · Chairman and CEOApr 1

20 sh @ $3.29 · -8.3% own

MEXER◷—

Walker Mark D · Chairman and CEOApr 1

67 sh · +38.5% own

MEXER◆—

Smith W Keith · PresidentApr 1

67 sh

MEXER$66

Smith W Keith · PresidentApr 1

20 sh @ $3.29 · -3.7% own

MEXER—

Smith W Keith · PresidentApr 1

67 sh · +14.1% own

MEXER◆—

Diaz Diana P · CFOApr 1

33 sh

FTAX$33

Diaz Diana P · CFOApr 1

10 sh @ $3.34 · -5.9% own

MEXER—

Diaz Diana P · CFOApr 1

33 sh · +24.3% own

AGRANT◆—

Lowrey Maria Vilchez · Chief Growth…Mar 24

4,375 sh

AGRANT◆—

Pillai Anu · Chief Technology…Mar 24

4,375 sh

AGRANT◷◆—

Walker Mark D · Chairman and CEOMar 24

8,750 sh

AGRANT◆—

Smith W Keith · PresidentMar 24

8,750 sh

AGRANT◆—

Diaz Diana P · CFOMar 24

4,375 sh

MEXER◆—

Lowrey Maria Vilchez · Chief Growth…Mar 20

10 sh

FTAX$13

Lowrey Maria Vilchez · Chief Growth…Mar 20

4 sh @ $3.32 · -2.4% own

MEXER—

Lowrey Maria Vilchez · Chief Growth…Mar 20

10 sh · +6.5% own

MEXER◆—

Pillai Anu · Chief Technology…Mar 20

10 sh

FTAX$17

Pillai Anu · Chief Technology…Mar 20

5 sh @ $3.32 · -2.9% own

MEXER—

Pillai Anu · Chief Technology…Mar 20

10 sh · +6.1% own

MEXER◷◆—

Walker Mark D · Chairman and CEOMar 20

45 sh

FTAX◷$49

Walker Mark D · Chairman and CEOMar 20

14 sh @ $3.52 · -7.4% own

MEXER◷—

Walker Mark D · Chairman and CEOMar 20

45 sh · +31.5% own

MEXER◆—

Smith W Keith · PresidentMar 20

45 sh

FTAX$49

Smith W Keith · PresidentMar 20

14 sh @ $3.52 · -2.9% own

MEXER—

Smith W Keith · PresidentMar 20

45 sh · +10.1% own

MEXER◆—

Locke Mistelle · DirectorJan 24

90 sh

MEXER—

Locke Mistelle · DirectorJan 24

90 sh · +48.9% own

MEXER◆—

Lowrey Maria Vilchez · Chief Growth…Jan 24

102 sh

FTAX$511

Lowrey Maria Vilchez · Chief Growth…Jan 24

31 sh @ $16.48 · -16.8% own

MEXER—

Lowrey Maria Vilchez · Chief Growth…Jan 24

102 sh · +122.9% own

MEXER◆—

Pillai Anu · Chief Technology…Jan 24

102 sh

FTAX$593

Pillai Anu · Chief Technology…Jan 24

36 sh @ $16.48 · -18.1% own

MEXER—

Pillai Anu · Chief Technology…Jan 24

102 sh · +105.2% own

MEXER◷◆—

Walker Mark D · Chairman and CEOJan 24

204 sh

FTAX◷$1K

Walker Mark D · Chairman and CEOJan 24

61 sh @ $16.48 · -29.9% own

MEXER◷—

Walker Mark D · Chairman and CEOJan 24

204 sh

MEXER◆—

Leatherberry Antoinette… · DirectorJan 24

90 sh

MEXER—

Leatherberry Antoinette… · DirectorJan 24

90 sh · +26.9% own

MEXER◆—

Smith W Keith · PresidentJan 24

204 sh

FTAX$1K

Smith W Keith · PresidentJan 24

61 sh @ $16.48 · -12.1% own

MEXER—

Smith W Keith · PresidentJan 24

204 sh · +67.8% own

MEXER◆—

Diaz Diana P · CFOJan 24

102 sh

FTAX$511

Diaz Diana P · CFOJan 24

31 sh @ $16.48 · -18.6% own

MEXER—

Diaz Diana P · CFOJan 24

102 sh · +156.9% own

MEXER◆—

Cohen Richard · DirectorJan 24

90 sh

MEXER—

Cohen Richard · DirectorJan 24

90 sh · +28.5% own

MEXER◆—

Locke Mistelle · DirectorJan 16

34 sh

SSELL$202

Locke Mistelle · DirectorJan 16

31 sh @ $6.51 · -14.4% own

MEXER—

Locke Mistelle · DirectorJan 16

34 sh · +18.8% own

MEXER◆—

Diaz Diana P · CFOOct 16, 2025

28 sh

MEXER—

Diaz Diana P · CFOOct 16, 2025

28 sh · +75.7% own

MEXER◆—

Lowrey Maria Vilchez · Chief Growth…Aug 22, 2025

19 sh

FTAX$506

Lowrey Maria Vilchez · Chief Growth…Aug 22, 2025

6 sh @ $84.40 · -6.7% own

MEXER—

Lowrey Maria Vilchez · Chief Growth…Aug 22, 2025

19 sh · +27.1% own

Filing record

How quickly insiders here report their trades. Section 16 allows two business days from the transaction.

8 of 8 filings we hold were filed after the two-business-day deadline. The furthest past the deadline was 208 business days late.

Form 4 filings made after the two-business-day deadline, with the transaction date, the filing date and the number of business days between them.
Traded	Filed	Insider	Past deadline	Largest line	Source
Aug 22, 2025	Jun 28	Lowrey Maria VilchezChief Growth Officer	208days · about 10 months	$511	Filing ↗
Oct 16, 2025	Jun 28	Diaz Diana PCFO	171days · about 8 months	$511	Filing ↗
Jan 16	Jun 28	Locke MistelleDirector	109days · about 5 months	$225	Filing ↗
Jan 24	Jun 28	Walker Mark DChairman and CEO	105days · about 5 months	$3.8K	Filing ↗
Jan 24	Jun 28	Smith W KeithPresident	105days · about 5 months	$1K	Filing ↗

Lowrey Maria VilchezChief Growth Officer

208days · about 10 months

Traded Aug 22, 2025 · filed Jun 28Filing ↗

Diaz Diana PCFO

171days · about 8 months

Traded Oct 16, 2025 · filed Jun 28Filing ↗

Locke MistelleDirector

109days · about 5 months

Traded Jan 16 · filed Jun 28Filing ↗

Walker Mark DChairman and CEO

105days · about 5 months

Traded Jan 24 · filed Jun 28Filing ↗

Smith W KeithPresident

105days · about 5 months

Traded Jan 24 · filed Jun 28Filing ↗

Counted in business days from the transaction date, or the deemed execution date where the filing reports one, excluding weekends and federal holidays. How this is measured · All late filings

Insiders at this company

Everyone who has filed a Form 4 for this issuer.