BFH

Bread Financial Holdings, INC.

Insider trading activity for Bread Financial Holdings, INC., straight from SEC Form 4 filings. Net figures below count open-market buys and sales only — grants, option exercises and tax withholding are excluded because they are compensation, not decisions to trade.

Past 3 months

-$295.6K

net selling

Bought(1 · 1 insiders): $1.7K
Sold(1 · 1 insiders): $297.3K

Past 6 months

-$2.4M

net selling

Bought(2 · 2 insiders): $62K
Sold(5 · 3 insiders): $2.5M

Past 12 months

-$2.4M

net selling

Bought(2 · 2 insiders): $62K
Sold(5 · 3 insiders): $2.5M

Transaction history

The 63 most recent Form 4 transactions.

Open in screener →

Insider transactions, newest first: date, security, transaction type, size and a link to the filing each row came from.
Date	Insider	Role	Type	Shares	Price	Value	Δ Own	Filing
Sep 14	McCarthy Dennis James	EVP, Chief Revenue…	PBUY★	15.89	$108.14	$1.7K	+<0.1%	Open the original filing on SEC.gov
Jul 28	Lakhwara Praniti	Director	SSELL	2,802	$106.12	$297.3K	-38.6%	Open the original filing on SEC.gov
Jul 15	Gerspach John C	Director	AGRANT	730	—	—	+1.5%	Open the original filing on SEC.gov
Jun 15	Lakhwara Praniti	Director	AGRANT	1,638	—	—	+29.1%	Open the original filing on SEC.gov
Jun 15	Natarajan Rajesh	Director	AGRANT	1,638	—	—	+8.3%	Open the original filing on SEC.gov
Jun 15	Fawcett John J.	Director	AGRANT	1,638	—	—	+14.9%	Open the original filing on SEC.gov
Jun 15	St Clair Joyce	Director	AGRANT	1,638	—	—	+16.9%	Open the original filing on SEC.gov
Jun 15	Tucker Laurie Anne	Director	AGRANT	1,638	—	—	+4.8%	Open the original filing on SEC.gov
Jun 15	Turney Sharen J	Director	AGRANT	1,638	—	—	+7.6%	Open the original filing on SEC.gov
Jun 15	Gerspach John C	Director	AGRANT	1,638	—	—	+3.5%	Open the original filing on SEC.gov
Jun 15	Theriault Timothy J	Director	AGRANT	1,638	—	—	+6.4%	Open the original filing on SEC.gov
May 29	Andretta Ralph J	President and CEO	SSELL◷	1,000	$89.57	$89.6K	-0.2%	Open the original filing on SEC.gov
May 29	Andretta Ralph J	President and CEO	SSELL◷	12,500	$89.17	$1.1M	-2.1%	Open the original filing on SEC.gov
May 29	Andretta Ralph J	President and CEO	SSELL◷	1,500	$88.23	$132.3K	-0.3%	Open the original filing on SEC.gov
May 21	Fawcett John J.	Director	PBUY	698	$86.43	$60.3K	+6.8%	Open the original filing on SEC.gov
Apr 24	Ballou Roger H	Director	SSELL	9,687	$90.32	$874.9K	-24.4%	Open the original filing on SEC.gov
Apr 15	Gerspach John C	Director	AGRANT	483	—	—	+1.0%	Open the original filing on SEC.gov
Feb 19	Ballou Roger H	Director	GGIFT	1,351	—	—	-3.3%	Open the original filing on SEC.gov
Feb 18	Greer Valerie E	EVP, Chief Commercial…	FTAX	2,003	$73.74	$147.7K	-1.3%	Open the original filing on SEC.gov
Feb 18	McConnaughey Tammy M	EVP, Operations &…	FTAX	1,606	$73.74	$118.4K	-1.3%	Open the original filing on SEC.gov
Feb 18	Motes Joseph L III	EVP, CAO, Gen Counsel &…	FTAX	1,470	$73.74	$108.4K	-1.1%	Open the original filing on SEC.gov
Feb 18	Driscoll Allegra S	EVP, Chief Technology…	FTAX	2,564	$73.74	$189.1K	-4.1%	Open the original filing on SEC.gov
Feb 18	Andretta Ralph J	President and CEO	FTAX	5,326	$73.74	$392.7K	-0.9%	Open the original filing on SEC.gov
Feb 18	Driscoll Allegra S	EVP, Chief Technology…	FTAX↺	1,752	$73.74	$129.2K	-2.8%	Open the original filing on SEC.gov
Feb 17	Greer Valerie E	EVP, Chief Commercial…	FTAX	23,834	$73.05	$1.7M	-13.2%	Open the original filing on SEC.gov
Feb 17	Greer Valerie E	EVP, Chief Commercial…	AGRANT	5,543	—	—	+3.2%	Open the original filing on SEC.gov
Feb 17	Greer Valerie E	EVP, Chief Commercial…	AGRANT	14,217	—	—	+8.8%	Open the original filing on SEC.gov
Feb 17	Greer Valerie E	EVP, Chief Commercial…	AGRANT	9,478	—	—	+6.2%	Open the original filing on SEC.gov
Feb 17	McConnaughey Tammy M	EVP, Operations &…	FTAX	17,861	$73.05	$1.3M	-12.5%	Open the original filing on SEC.gov
Feb 17	McConnaughey Tammy M	EVP, Operations &…	AGRANT	3,984	—	—	+2.9%	Open the original filing on SEC.gov
Feb 17	McConnaughey Tammy M	EVP, Operations &…	AGRANT	11,847	—	—	+9.3%	Open the original filing on SEC.gov
Feb 17	McConnaughey Tammy M	EVP, Operations &…	AGRANT	7,898	—	—	+6.6%	Open the original filing on SEC.gov
Feb 17	Motes Joseph L III	EVP, CAO, Gen Counsel &…	FTAX	16,918	$73.05	$1.2M	-11.4%	Open the original filing on SEC.gov
Feb 17	Motes Joseph L III	EVP, CAO, Gen Counsel &…	AGRANT	4,262	—	—	+3.0%	Open the original filing on SEC.gov
Feb 17	Motes Joseph L III	EVP, CAO, Gen Counsel &…	AGRANT	12,005	—	—	+9.1%	Open the original filing on SEC.gov
Feb 17	Motes Joseph L III	EVP, CAO, Gen Counsel &…	AGRANT	8,004	—	—	+6.5%	Open the original filing on SEC.gov
Feb 17	Driscoll Allegra S	EVP, Chief Technology…	FTAX	2,787	$73.05	$203.6K	-4.3%	Open the original filing on SEC.gov
Feb 17	Driscoll Allegra S	EVP, Chief Technology…	AGRANT	10,663	—	—	+19.5%	Open the original filing on SEC.gov
Feb 17	Driscoll Allegra S	EVP, Chief Technology…	AGRANT	7,109	—	—	+14.9%	Open the original filing on SEC.gov
Feb 17	Andretta Ralph J	President and CEO	FTAX	56,858	$73.05	$4.2M	-8.6%	Open the original filing on SEC.gov
Feb 17	Andretta Ralph J	President and CEO	AGRANT	19,123	—	—	+3.0%	Open the original filing on SEC.gov
Feb 17	Andretta Ralph J	President and CEO	AGRANT	63,183	—	—	+10.9%	Open the original filing on SEC.gov
Feb 17	Andretta Ralph J	President and CEO	AGRANT	42,122	—	—	+7.9%	Open the original filing on SEC.gov
Feb 17	Campbell Jonathan Bryan	SVP, Chief Accounting…	AGRANT↺	1,728	—	—	+4.7%	Open the original filing on SEC.gov
Feb 17	Beberman Perry S	EVP, Chief Financial…	FTAX↺	22,516	$73.05	$1.6M	-13.7%	Open the original filing on SEC.gov
Jan 15	Gerspach John C	Director	AGRANT	499	—	—	+1.1%	Open the original filing on SEC.gov
Dec 11, 2025	Motes Joseph L III	EVP, CAO, Gen Counsel &…	FTAX	346	$73.62	$25.5K	-0.3%	Open the original filing on SEC.gov
Dec 11, 2025	Greer Valerie E	EVP, Chief Commercial…	FTAX	1,256	$73.62	$92.5K	-0.8%	Open the original filing on SEC.gov
Dec 11, 2025	Andretta Ralph J	President and CEO	FTAX	4,116	$73.62	$303K	-0.8%	Open the original filing on SEC.gov
Oct 15, 2025	Gerspach John C	Director	AGRANT	670	—	—	+1.5%	Open the original filing on SEC.gov
Jul 30, 2025	Fawcett John J.	Director	PBUY	100	$61.80	$6.2K	+1.0%	Open the original filing on SEC.gov
Jul 30, 2025	Fawcett John J.	Director	PBUY	927	$61.79	$57.3K	+10.0%	Open the original filing on SEC.gov
Jul 15, 2025	Gerspach John C	Director	AGRANT	671	—	—	+1.5%	Open the original filing on SEC.gov
Jun 16, 2025	Fawcett John J.	Director	AGRANT	2,802	—	—	+43.3%	Open the original filing on SEC.gov
Jun 16, 2025	Gerspach John C	Director	AGRANT	2,802	—	—	+6.7%	Open the original filing on SEC.gov
Jun 16, 2025	Lakhwara Praniti	Director	AGRANT	2,802	—	—	+99.4%	Open the original filing on SEC.gov
Jun 16, 2025	Natarajan Rajesh	Director	AGRANT	2,802	—	—	+16.5%	Open the original filing on SEC.gov
Jun 16, 2025	St Clair Joyce	Director	AGRANT	2,802	—	—	+40.8%	Open the original filing on SEC.gov
Jun 16, 2025	Theriault Timothy J	Director	AGRANT	2,802	—	—	+12.2%	Open the original filing on SEC.gov
Jun 16, 2025	Tucker Laurie Anne	Director	AGRANT	2,802	—	—	+9.0%	Open the original filing on SEC.gov
Jun 16, 2025	Turney Sharen J	Director	AGRANT	2,802	—	—	+15.0%	Open the original filing on SEC.gov
Jun 16, 2025	Ballou Roger H	Director	AGRANT	2,802	—	—	+7.3%	Open the original filing on SEC.gov
Apr 15, 2025	Gerspach John C	Director	AGRANT	842	—	—	+2.0%	Open the original filing on SEC.gov

PBUY★$1.7K

McCarthy Dennis James · EVP, Chief Revenue…Sep 14

15.89 sh @ $108.14 · +<0.1% own

SSELL$297.3K

Lakhwara Praniti · DirectorJul 28

2,802 sh @ $106.12 · -38.6% own

AGRANT—

Gerspach John C · DirectorJul 15

730 sh · +1.5% own

AGRANT—

Lakhwara Praniti · DirectorJun 15

1,638 sh · +29.1% own

AGRANT—

Natarajan Rajesh · DirectorJun 15

1,638 sh · +8.3% own

AGRANT—

Fawcett John J. · DirectorJun 15

1,638 sh · +14.9% own

AGRANT—

St Clair Joyce · DirectorJun 15

1,638 sh · +16.9% own

AGRANT—

Tucker Laurie Anne · DirectorJun 15

1,638 sh · +4.8% own

AGRANT—

Turney Sharen J · DirectorJun 15

1,638 sh · +7.6% own

AGRANT—

Gerspach John C · DirectorJun 15

1,638 sh · +3.5% own

AGRANT—

Theriault Timothy J · DirectorJun 15

1,638 sh · +6.4% own

SSELL◷$89.6K

Andretta Ralph J · President and CEOMay 29

1,000 sh @ $89.57 · -0.2% own

SSELL◷$1.1M

Andretta Ralph J · President and CEOMay 29

12,500 sh @ $89.17 · -2.1% own

SSELL◷$132.3K

Andretta Ralph J · President and CEOMay 29

1,500 sh @ $88.23 · -0.3% own

PBUY$60.3K

Fawcett John J. · DirectorMay 21

698 sh @ $86.43 · +6.8% own

SSELL$874.9K

Ballou Roger H · DirectorApr 24

9,687 sh @ $90.32 · -24.4% own

AGRANT—

Gerspach John C · DirectorApr 15

483 sh · +1.0% own

GGIFT—

Ballou Roger H · DirectorFeb 19

1,351 sh · -3.3% own

FTAX$147.7K

Greer Valerie E · EVP, Chief Commerc…Feb 18

2,003 sh @ $73.74 · -1.3% own

FTAX$118.4K

McConnaughey Tammy M · EVP, Operations &…Feb 18

1,606 sh @ $73.74 · -1.3% own

FTAX$108.4K

Motes Joseph L III · EVP, CAO, Gen…Feb 18

1,470 sh @ $73.74 · -1.1% own

FTAX$189.1K

Driscoll Allegra S · EVP, Chief Technol…Feb 18

2,564 sh @ $73.74 · -4.1% own

FTAX$392.7K

Andretta Ralph J · President and CEOFeb 18

5,326 sh @ $73.74 · -0.9% own

FTAX↺$129.2K

Driscoll Allegra S · EVP, Chief Technol…Feb 18

1,752 sh @ $73.74 · -2.8% own

FTAX$1.7M

Greer Valerie E · EVP, Chief Commerc…Feb 17

23,834 sh @ $73.05 · -13.2% own

AGRANT—

Greer Valerie E · EVP, Chief Commerc…Feb 17

5,543 sh · +3.2% own

AGRANT—

Greer Valerie E · EVP, Chief Commerc…Feb 17

14,217 sh · +8.8% own

AGRANT—

Greer Valerie E · EVP, Chief Commerc…Feb 17

9,478 sh · +6.2% own

FTAX$1.3M

McConnaughey Tammy M · EVP, Operations &…Feb 17

17,861 sh @ $73.05 · -12.5% own

AGRANT—

McConnaughey Tammy M · EVP, Operations &…Feb 17

3,984 sh · +2.9% own

AGRANT—

McConnaughey Tammy M · EVP, Operations &…Feb 17

11,847 sh · +9.3% own

AGRANT—

McConnaughey Tammy M · EVP, Operations &…Feb 17

7,898 sh · +6.6% own

FTAX$1.2M

Motes Joseph L III · EVP, CAO, Gen…Feb 17

16,918 sh @ $73.05 · -11.4% own

AGRANT—

Motes Joseph L III · EVP, CAO, Gen…Feb 17

4,262 sh · +3.0% own

AGRANT—

Motes Joseph L III · EVP, CAO, Gen…Feb 17

12,005 sh · +9.1% own

AGRANT—

Motes Joseph L III · EVP, CAO, Gen…Feb 17

8,004 sh · +6.5% own

FTAX$203.6K

Driscoll Allegra S · EVP, Chief Technol…Feb 17

2,787 sh @ $73.05 · -4.3% own

AGRANT—

Driscoll Allegra S · EVP, Chief Technol…Feb 17

10,663 sh · +19.5% own

AGRANT—

Driscoll Allegra S · EVP, Chief Technol…Feb 17

7,109 sh · +14.9% own

FTAX$4.2M

Andretta Ralph J · President and CEOFeb 17

56,858 sh @ $73.05 · -8.6% own

AGRANT—

Andretta Ralph J · President and CEOFeb 17

19,123 sh · +3.0% own

AGRANT—

Andretta Ralph J · President and CEOFeb 17

63,183 sh · +10.9% own

AGRANT—

Andretta Ralph J · President and CEOFeb 17

42,122 sh · +7.9% own

AGRANT↺—

Campbell Jonathan Bryan · SVP, Chief Account…Feb 17

1,728 sh · +4.7% own

FTAX↺$1.6M

Beberman Perry S · EVP, Chief Financi…Feb 17

22,516 sh @ $73.05 · -13.7% own

AGRANT—

Gerspach John C · DirectorJan 15

499 sh · +1.1% own

FTAX$25.5K

Motes Joseph L III · EVP, CAO, Gen…Dec 11, 2025

346 sh @ $73.62 · -0.3% own

FTAX$92.5K

Greer Valerie E · EVP, Chief Commerc…Dec 11, 2025

1,256 sh @ $73.62 · -0.8% own

FTAX$303K

Andretta Ralph J · President and CEODec 11, 2025

4,116 sh @ $73.62 · -0.8% own

AGRANT—

Gerspach John C · DirectorOct 15, 2025

670 sh · +1.5% own

PBUY$6.2K

Fawcett John J. · DirectorJul 30, 2025

100 sh @ $61.80 · +1.0% own

PBUY$57.3K

Fawcett John J. · DirectorJul 30, 2025

927 sh @ $61.79 · +10.0% own

AGRANT—

Gerspach John C · DirectorJul 15, 2025

671 sh · +1.5% own

AGRANT—

Fawcett John J. · DirectorJun 16, 2025

2,802 sh · +43.3% own

AGRANT—

Gerspach John C · DirectorJun 16, 2025

2,802 sh · +6.7% own

AGRANT—

Lakhwara Praniti · DirectorJun 16, 2025

2,802 sh · +99.4% own

AGRANT—

Natarajan Rajesh · DirectorJun 16, 2025

2,802 sh · +16.5% own

AGRANT—

St Clair Joyce · DirectorJun 16, 2025

2,802 sh · +40.8% own

AGRANT—

Theriault Timothy J · DirectorJun 16, 2025

2,802 sh · +12.2% own

AGRANT—

Tucker Laurie Anne · DirectorJun 16, 2025

2,802 sh · +9.0% own

AGRANT—

Turney Sharen J · DirectorJun 16, 2025

2,802 sh · +15.0% own

AGRANT—

Ballou Roger H · DirectorJun 16, 2025

2,802 sh · +7.3% own

AGRANT—

Gerspach John C · DirectorApr 15, 2025

842 sh · +2.0% own

Filing record

How quickly insiders here report their trades. Section 16 allows two business days from the transaction.

All 38 filings we hold were filed within the two-business-day deadline.

Counted in business days from the transaction date, or the deemed execution date where the filing reports one, excluding weekends and federal holidays. How this is measured · All late filings

Insiders at this company

Everyone who has filed a Form 4 for this issuer.

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