SBH

Sally Beauty Holdings, Inc.

Insider trading activity for Sally Beauty Holdings, Inc., straight from SEC Form 4 filings. Net figures below count open-market buys and sales only — grants, option exercises and tax withholding are excluded because they are compensation, not decisions to trade.

Past 3 months

-$1.3M

net selling

Bought(0 · 0 insiders): $0
Sold(2 · 2 insiders): $1.3M

Past 6 months

-$1.8M

net selling

Bought(0 · 0 insiders): $0
Sold(3 · 3 insiders): $1.8M

Past 12 months

-$2.2M

net selling

Bought(0 · 0 insiders): $0
Sold(5 · 4 insiders): $2.2M

Transaction history

The 100 most recent Form 4 transactions.

Open in screener →

Insider transactions, newest first: date, security, transaction type, size and a link to the filing each row came from.
Date	Insider	Role	Type	Shares	Price	Value	Δ Own	Filing
Nov 12	Sherman Scott C	SVP, CLO and CHRO	SSELL	15,500	$18.80	$291.4K	-26.9%	Open the original filing on SEC.gov
Nov 10	Goss John Howard JR	SVP & President Sally…	SSELL◷?	50,000	$20.00	$1M	-43.3%	Open the original filing on SEC.gov
Nov 4	Sherman Scott C	SVP, CLO and CHRO	AGRANT◆	5,867	—	—	—	Open the original filing on SEC.gov
Nov 4	Sherman Scott C	SVP, CLO and CHRO	AGRANT◆	5,651	—	—	—	Open the original filing on SEC.gov
Nov 4	Sherman Scott C	SVP, CLO and CHRO	AGRANT◆	6,773	—	—	—	Open the original filing on SEC.gov
Nov 4	Sherman Scott C	SVP, CLO and CHRO	AGRANT◆	13,546	—	—	—	Open the original filing on SEC.gov
Nov 4	Sherman Scott C	SVP, CLO and CHRO	AGRANT◆	22,089	—	—	—	Open the original filing on SEC.gov
Nov 4	Spinks Mark Gregory	President Beauty…	AGRANT◆	6,903	—	—	—	Open the original filing on SEC.gov
Nov 4	Spinks Mark Gregory	President Beauty…	AGRANT◆	7,534	—	—	—	Open the original filing on SEC.gov
Nov 4	Spinks Mark Gregory	President Beauty…	AGRANT◆	10,559	—	—	—	Open the original filing on SEC.gov
Nov 4	Spinks Mark Gregory	President Beauty…	AGRANT◆	42,404	—	—	—	Open the original filing on SEC.gov
Nov 4	Spinks Mark Gregory	President Beauty…	AGRANT◆	25,987	—	—	—	Open the original filing on SEC.gov
Nov 4	Paulonis Denise	President & CEO	AGRANT◆	48,316	—	—	—	Open the original filing on SEC.gov
Nov 4	Paulonis Denise	President & CEO	AGRANT◆	41,437	—	—	—	Open the original filing on SEC.gov
Nov 4	Paulonis Denise	President & CEO	AGRANT◆	58,658	—	—	—	Open the original filing on SEC.gov
Nov 4	Paulonis Denise	President & CEO	AGRANT◆	235,572	—	—	—	Open the original filing on SEC.gov
Nov 4	Paulonis Denise	President & CEO	AGRANT◆	181,912	—	—	—	Open the original filing on SEC.gov
Nov 4	Goss John Howard JR	SVP & President Sally…	AGRANT◆	6,903	—	—	—	Open the original filing on SEC.gov
Nov 4	Goss John Howard JR	SVP & President Sally…	AGRANT◆	7,534	—	—	—	Open the original filing on SEC.gov
Nov 4	Goss John Howard JR	SVP & President Sally…	AGRANT◆	10,559	—	—	—	Open the original filing on SEC.gov
Nov 4	Goss John Howard JR	SVP & President Sally…	AGRANT◆	42,404	—	—	—	Open the original filing on SEC.gov
Nov 4	Goss John Howard JR	SVP & President Sally…	AGRANT◆	25,987	—	—	—	Open the original filing on SEC.gov
Nov 4	McIntosh Kim	Gvp, Controller & CAO	AGRANT◆	1,898	—	—	—	Open the original filing on SEC.gov
Nov 4	McIntosh Kim	Gvp, Controller & CAO	AGRANT◆	1,696	—	—	—	Open the original filing on SEC.gov
Nov 4	McIntosh Kim	Gvp, Controller & CAO	AGRANT◆	2,640	—	—	—	Open the original filing on SEC.gov
Nov 4	McIntosh Kim	Gvp, Controller & CAO	AGRANT◆	10,600	—	—	—	Open the original filing on SEC.gov
Nov 4	McIntosh Kim	Gvp, Controller & CAO	AGRANT◆	5,847	—	—	—	Open the original filing on SEC.gov
Nov 4	Lee Adrianne	SVP & CFO	AGRANT◆	33,783	—	—	—	Open the original filing on SEC.gov
Jun 8	Platz Marlo Michelle…	Former SVP & CFO	MEXER◆	11,747	—	—	—	Open the original filing on SEC.gov
Jun 8	Platz Marlo Michelle…	Former SVP & CFO	MEXER◆	31,024	—	—	—	Open the original filing on SEC.gov
Jun 8	Platz Marlo Michelle…	Former SVP & CFO	SSELL	42,771	$12.70	$543.2K	-23.6%	Open the original filing on SEC.gov
Jun 8	Platz Marlo Michelle…	Former SVP & CFO	MEXER	11,747	$11.78	$138.4K	+6.9%	Open the original filing on SEC.gov
Jun 8	Platz Marlo Michelle…	Former SVP & CFO	MEXER	31,024	$9.09	$282K	+22.5%	Open the original filing on SEC.gov
May 13	Lee Adrianne	SVP & CFO	AGRANT◆	98,280	—	—	—	Open the original filing on SEC.gov
Apr 21	Cox Erin Nealy	Director	MEXER◆	14,532	—	—	—	Open the original filing on SEC.gov
Apr 21	Cox Erin Nealy	Director	MEXER◆	15,470	—	—	—	Open the original filing on SEC.gov
Apr 21	Cox Erin Nealy	Director	MEXER◆	12,458	—	—	—	Open the original filing on SEC.gov
Apr 21	Cox Erin Nealy	Director	MEXER◆	8,045	—	—	—	Open the original filing on SEC.gov
Apr 21	Cox Erin Nealy	Director	MEXER	50,505	—	—	+924.3%	Open the original filing on SEC.gov
Jan 22	Rangel Max R.	Director	AGRANT◆	9,975	—	—	—	Open the original filing on SEC.gov
Jan 22	Perelman Debra Golding	Director	AGRANT◆	9,975	—	—	—	Open the original filing on SEC.gov
Jan 22	Molloy Lawrence	Director	MEXER◆	14,532	—	—	—	Open the original filing on SEC.gov
Jan 22	Molloy Lawrence	Director	AGRANT◆	9,975	—	—	—	Open the original filing on SEC.gov
Jan 22	Molloy Lawrence	Director	MEXER	14,532	—	—	+93.9%	Open the original filing on SEC.gov
Jan 22	Head James M	Director	AGRANT◆	9,975	—	—	—	Open the original filing on SEC.gov
Jan 22	Flur Dorlisa K	Director	MEXER◆	14,532	—	—	—	Open the original filing on SEC.gov
Jan 22	Flur Dorlisa K	Director	AGRANT◆	9,975	—	—	—	Open the original filing on SEC.gov
Jan 22	Flur Dorlisa K	Director	MEXER	14,532	—	—	+34.1%	Open the original filing on SEC.gov
Jan 22	Ferguson Diana Sue	Director	AGRANT◆	9,975	—	—	—	Open the original filing on SEC.gov
Jan 22	Cox Erin Nealy	Director	AGRANT◆	9,975	—	—	—	Open the original filing on SEC.gov
Jan 22	Bishop Rachel Rothe	Director	MEXER◆	14,532	—	—	—	Open the original filing on SEC.gov
Jan 22	Bishop Rachel Rothe	Director	AGRANT◆	9,975	—	—	—	Open the original filing on SEC.gov
Jan 22	Bishop Rachel Rothe	Director	MEXER	14,532	—	—	+67.0%	Open the original filing on SEC.gov
Jan 22	Boyer Jeffrey N	Director	MEXER◆	14,532	—	—	—	Open the original filing on SEC.gov
Jan 22	Boyer Jeffrey N	Director	AGRANT◆	9,975	—	—	—	Open the original filing on SEC.gov
Jan 22	Boyer Jeffrey N	Director	MEXER	14,532	—	—	+52.0%	Open the original filing on SEC.gov
Dec 11, 2025	McIntosh Kim	Gvp, Controller & CAO	SSELL	5,900	$15.71	$92.7K	-21.7%	Open the original filing on SEC.gov
Dec 1, 2025	Sherman Scott C	SVP, CLO and CHRO	SSELL	15,000	$16.27	$244.1K	-20.7%	Open the original filing on SEC.gov
Nov 15, 2025	Sherman Scott C	SVP, CLO and CHRO	MEXER◆	3,885	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Sherman Scott C	SVP, CLO and CHRO	MEXER◆	2,950	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Sherman Scott C	SVP, CLO and CHRO	MEXER◆	3,299	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Sherman Scott C	SVP, CLO and CHRO	MEXER◆	9,301	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Sherman Scott C	SVP, CLO and CHRO	MEXER◆	7,960	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Sherman Scott C	SVP, CLO and CHRO	MEXER◆	11,288	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Sherman Scott C	SVP, CLO and CHRO	MEXER◆	9,455	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Sherman Scott C	SVP, CLO and CHRO	FTAX	17,984	$14.18	$255K	-19.9%	Open the original filing on SEC.gov
Nov 15, 2025	Sherman Scott C	SVP, CLO and CHRO	MEXER	48,138	—	—	+113.5%	Open the original filing on SEC.gov
Nov 15, 2025	Spinks Mark Gregory	President Beauty…	MEXER◆	5,067	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Spinks Mark Gregory	President Beauty…	MEXER◆	3,847	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Spinks Mark Gregory	President Beauty…	MEXER◆	4,304	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Spinks Mark Gregory	President Beauty…	MEXER◆	12,132	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Spinks Mark Gregory	President Beauty…	MEXER◆	10,383	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Spinks Mark Gregory	President Beauty…	MEXER◆	17,667	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Spinks Mark Gregory	President Beauty…	MEXER◆	12,607	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Spinks Mark Gregory	President Beauty…	FTAX	24,657	$14.18	$349.6K	-16.1%	Open the original filing on SEC.gov
Nov 15, 2025	Spinks Mark Gregory	President Beauty…	MEXER	66,007	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Platz Marlo Michelle…	SVP & CFO	MEXER◆	6,418	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Platz Marlo Michelle…	SVP & CFO	MEXER◆	4,873	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Platz Marlo Michelle…	SVP & CFO	MEXER◆	5,451	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Platz Marlo Michelle…	SVP & CFO	MEXER◆	15,366	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Platz Marlo Michelle…	SVP & CFO	MEXER◆	13,151	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Platz Marlo Michelle…	SVP & CFO	MEXER◆	19,630	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Platz Marlo Michelle…	SVP & CFO	MEXER◆	12,607	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Platz Marlo Michelle…	SVP & CFO	FTAX	29,087	$14.18	$412.5K	-17.4%	Open the original filing on SEC.gov
Nov 15, 2025	Platz Marlo Michelle…	SVP & CFO	MEXER	77,496	—	—	+86.4%	Open the original filing on SEC.gov
Nov 15, 2025	Paulonis Denise	President & CEO	MEXER◆	32,088	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Paulonis Denise	President & CEO	MEXER◆	24,362	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Paulonis Denise	President & CEO	MEXER◆	27,255	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Paulonis Denise	President & CEO	MEXER◆	76,832	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Paulonis Denise	President & CEO	MEXER◆	65,755	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Paulonis Denise	President & CEO	MEXER◆	98,154	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	Paulonis Denise	President & CEO	FTAX	153,547	$14.18	$2.2M	-20.2%	Open the original filing on SEC.gov
Nov 15, 2025	Paulonis Denise	President & CEO	MEXER	361,697	—	—	+90.7%	Open the original filing on SEC.gov
Nov 15, 2025	McIntosh Kim	Gvp, Controller & CAO	MEXER◆	1,351	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	McIntosh Kim	Gvp, Controller & CAO	MEXER◆	1,026	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	McIntosh Kim	Gvp, Controller & CAO	MEXER◆	1,148	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	McIntosh Kim	Gvp, Controller & CAO	MEXER◆	3,235	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	McIntosh Kim	Gvp, Controller & CAO	MEXER◆	2,769	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	McIntosh Kim	Gvp, Controller & CAO	MEXER◆	4,417	—	—	—	Open the original filing on SEC.gov
Nov 15, 2025	McIntosh Kim	Gvp, Controller & CAO	MEXER◆	2,836	—	—	—	Open the original filing on SEC.gov

SSELL$291.4K

Sherman Scott C · SVP, CLO and CHRONov 12

15,500 sh @ $18.80 · -26.9% own

SSELL◷?$1M

Goss John Howard JR · SVP & President…Nov 10

50,000 sh @ $20.00 · -43.3% own

AGRANT◆—

Sherman Scott C · SVP, CLO and CHRONov 4

5,867 sh

AGRANT◆—

Sherman Scott C · SVP, CLO and CHRONov 4

5,651 sh

AGRANT◆—

Sherman Scott C · SVP, CLO and CHRONov 4

6,773 sh

AGRANT◆—

Sherman Scott C · SVP, CLO and CHRONov 4

13,546 sh

AGRANT◆—

Sherman Scott C · SVP, CLO and CHRONov 4

22,089 sh

AGRANT◆—

Spinks Mark Gregory · President Beauty…Nov 4

6,903 sh

AGRANT◆—

Spinks Mark Gregory · President Beauty…Nov 4

7,534 sh

AGRANT◆—

Spinks Mark Gregory · President Beauty…Nov 4

10,559 sh

AGRANT◆—

Spinks Mark Gregory · President Beauty…Nov 4

42,404 sh

AGRANT◆—

Spinks Mark Gregory · President Beauty…Nov 4

25,987 sh

AGRANT◆—

Paulonis Denise · President & CEONov 4

48,316 sh

AGRANT◆—

Paulonis Denise · President & CEONov 4

41,437 sh

AGRANT◆—

Paulonis Denise · President & CEONov 4

58,658 sh

AGRANT◆—

Paulonis Denise · President & CEONov 4

235,572 sh

AGRANT◆—

Paulonis Denise · President & CEONov 4

181,912 sh

AGRANT◆—

Goss John Howard JR · SVP & President…Nov 4

6,903 sh

AGRANT◆—

Goss John Howard JR · SVP & President…Nov 4

7,534 sh

AGRANT◆—

Goss John Howard JR · SVP & President…Nov 4

10,559 sh

AGRANT◆—

Goss John Howard JR · SVP & President…Nov 4

42,404 sh

AGRANT◆—

Goss John Howard JR · SVP & President…Nov 4

25,987 sh

AGRANT◆—

McIntosh Kim · Gvp, Controller &…Nov 4

1,898 sh

AGRANT◆—

McIntosh Kim · Gvp, Controller &…Nov 4

1,696 sh

AGRANT◆—

McIntosh Kim · Gvp, Controller &…Nov 4

2,640 sh

AGRANT◆—

McIntosh Kim · Gvp, Controller &…Nov 4

10,600 sh

AGRANT◆—

McIntosh Kim · Gvp, Controller &…Nov 4

5,847 sh

AGRANT◆—

Lee Adrianne · SVP & CFONov 4

33,783 sh

MEXER◆—

Platz Marlo Michelle… · Former SVP & CFOJun 8

11,747 sh

MEXER◆—

Platz Marlo Michelle… · Former SVP & CFOJun 8

31,024 sh

SSELL$543.2K

Platz Marlo Michelle… · Former SVP & CFOJun 8

42,771 sh @ $12.70 · -23.6% own

MEXER$138.4K

Platz Marlo Michelle… · Former SVP & CFOJun 8

11,747 sh @ $11.78 · +6.9% own

MEXER$282K

Platz Marlo Michelle… · Former SVP & CFOJun 8

31,024 sh @ $9.09 · +22.5% own

AGRANT◆—

Lee Adrianne · SVP & CFOMay 13

98,280 sh

MEXER◆—

Cox Erin Nealy · DirectorApr 21

14,532 sh

MEXER◆—

Cox Erin Nealy · DirectorApr 21

15,470 sh

MEXER◆—

Cox Erin Nealy · DirectorApr 21

12,458 sh

MEXER◆—

Cox Erin Nealy · DirectorApr 21

8,045 sh

MEXER—

Cox Erin Nealy · DirectorApr 21

50,505 sh · +924.3% own

AGRANT◆—

Rangel Max R. · DirectorJan 22

9,975 sh

AGRANT◆—

Perelman Debra Golding · DirectorJan 22

9,975 sh

MEXER◆—

Molloy Lawrence · DirectorJan 22

14,532 sh

AGRANT◆—

Molloy Lawrence · DirectorJan 22

9,975 sh

MEXER—

Molloy Lawrence · DirectorJan 22

14,532 sh · +93.9% own

AGRANT◆—

Head James M · DirectorJan 22

9,975 sh

MEXER◆—

Flur Dorlisa K · DirectorJan 22

14,532 sh

AGRANT◆—

Flur Dorlisa K · DirectorJan 22

9,975 sh

MEXER—

Flur Dorlisa K · DirectorJan 22

14,532 sh · +34.1% own

AGRANT◆—

Ferguson Diana Sue · DirectorJan 22

9,975 sh

AGRANT◆—

Cox Erin Nealy · DirectorJan 22

9,975 sh

MEXER◆—

Bishop Rachel Rothe · DirectorJan 22

14,532 sh

AGRANT◆—

Bishop Rachel Rothe · DirectorJan 22

9,975 sh

MEXER—

Bishop Rachel Rothe · DirectorJan 22

14,532 sh · +67.0% own

MEXER◆—

Boyer Jeffrey N · DirectorJan 22

14,532 sh

AGRANT◆—

Boyer Jeffrey N · DirectorJan 22

9,975 sh

MEXER—

Boyer Jeffrey N · DirectorJan 22

14,532 sh · +52.0% own

SSELL$92.7K

McIntosh Kim · Gvp, Controller &…Dec 11, 2025

5,900 sh @ $15.71 · -21.7% own

SSELL$244.1K

Sherman Scott C · SVP, CLO and CHRODec 1, 2025

15,000 sh @ $16.27 · -20.7% own

MEXER◆—

Sherman Scott C · SVP, CLO and CHRONov 15, 2025

3,885 sh

MEXER◆—

Sherman Scott C · SVP, CLO and CHRONov 15, 2025

2,950 sh

MEXER◆—

Sherman Scott C · SVP, CLO and CHRONov 15, 2025

3,299 sh

MEXER◆—

Sherman Scott C · SVP, CLO and CHRONov 15, 2025

9,301 sh

MEXER◆—

Sherman Scott C · SVP, CLO and CHRONov 15, 2025

7,960 sh

MEXER◆—

Sherman Scott C · SVP, CLO and CHRONov 15, 2025

11,288 sh

MEXER◆—

Sherman Scott C · SVP, CLO and CHRONov 15, 2025

9,455 sh

FTAX$255K

Sherman Scott C · SVP, CLO and CHRONov 15, 2025

17,984 sh @ $14.18 · -19.9% own

MEXER—

Sherman Scott C · SVP, CLO and CHRONov 15, 2025

48,138 sh · +113.5% own

MEXER◆—

Spinks Mark Gregory · President Beauty…Nov 15, 2025

5,067 sh

MEXER◆—

Spinks Mark Gregory · President Beauty…Nov 15, 2025

3,847 sh

MEXER◆—

Spinks Mark Gregory · President Beauty…Nov 15, 2025

4,304 sh

MEXER◆—

Spinks Mark Gregory · President Beauty…Nov 15, 2025

12,132 sh

MEXER◆—

Spinks Mark Gregory · President Beauty…Nov 15, 2025

10,383 sh

MEXER◆—

Spinks Mark Gregory · President Beauty…Nov 15, 2025

17,667 sh

MEXER◆—

Spinks Mark Gregory · President Beauty…Nov 15, 2025

12,607 sh

FTAX$349.6K

Spinks Mark Gregory · President Beauty…Nov 15, 2025

24,657 sh @ $14.18 · -16.1% own

MEXER—

Spinks Mark Gregory · President Beauty…Nov 15, 2025

66,007 sh

MEXER◆—

Platz Marlo Michelle… · SVP & CFONov 15, 2025

6,418 sh

MEXER◆—

Platz Marlo Michelle… · SVP & CFONov 15, 2025

4,873 sh

MEXER◆—

Platz Marlo Michelle… · SVP & CFONov 15, 2025

5,451 sh

MEXER◆—

Platz Marlo Michelle… · SVP & CFONov 15, 2025

15,366 sh

MEXER◆—

Platz Marlo Michelle… · SVP & CFONov 15, 2025

13,151 sh

MEXER◆—

Platz Marlo Michelle… · SVP & CFONov 15, 2025

19,630 sh

MEXER◆—

Platz Marlo Michelle… · SVP & CFONov 15, 2025

12,607 sh

FTAX$412.5K

Platz Marlo Michelle… · SVP & CFONov 15, 2025

29,087 sh @ $14.18 · -17.4% own

MEXER—

Platz Marlo Michelle… · SVP & CFONov 15, 2025

77,496 sh · +86.4% own

MEXER◆—

Paulonis Denise · President & CEONov 15, 2025

32,088 sh

MEXER◆—

Paulonis Denise · President & CEONov 15, 2025

24,362 sh

MEXER◆—

Paulonis Denise · President & CEONov 15, 2025

27,255 sh

MEXER◆—

Paulonis Denise · President & CEONov 15, 2025

76,832 sh

MEXER◆—

Paulonis Denise · President & CEONov 15, 2025

65,755 sh

MEXER◆—

Paulonis Denise · President & CEONov 15, 2025

98,154 sh

FTAX$2.2M

Paulonis Denise · President & CEONov 15, 2025

153,547 sh @ $14.18 · -20.2% own

MEXER—

Paulonis Denise · President & CEONov 15, 2025

361,697 sh · +90.7% own

MEXER◆—